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City & Shore Magazine - Building a Reputation
A change in course turned Beverly Raphael into an award-winning entrepreneur.  

BY CHARLYNE VARKONYI SCHAUB

When Beverly Raphael's husband, Richard, died in 1998 at 53 of a brain tumor, she had a difficult decision to make.     He had devoted his life to building his business.  RCC Associates, a general contracting firm in Deerfield Beach that constructs hig-end retail stores and restaurants.  Should she sell?  Alow others to run it?  Or run it herself?

Raphael had co-owned a sales rep business that sold to boutique clothing stores, but she had no experience in construction.  Her daughter, Lindsay, who was working at RCC Associates when attending college, said:  "You need to go in there.  You know how to run a business."  Employees also urged her to try it for a year and pledged to teach her what she needed to know.

Fourteen years later, the business is thriving and so is she.  Raphael, president & CEO, was recognized as Ernst & Young's Florida Entrepreneur of the Year in the Real Estate and Construction category.  She received the Sun Sentinel's Excalibur Award and was inducted into the Nova Southeastern University's Huizenga Business School's Hall of Fame.  

RCC Associates has built restaurants such as Pinon Grill and Rack's Downtown Eatery + Tavern in Boca Raton, chains such as Cheesecake Factory and Morton's, along with retailers such as Louis Vuitton and Tiffany's.

Are you treated differently because you are a woman in what is perceived to be a man's business?

In the beginning, people didn't know how to respond.  Our competitors tried to take advantage.  They would refer to us as a girl's club and said, 'She has no experience in running the company.'  I would hear that and it fuled a fire in me.  The  more I heard that nonsense, the more I wanted to make sure to prove them wrong and succeed.

How did you cope with the building turndown?

Our restaurant business didn't slide a bit.  It stayed very strong.  Maybe it's because even when times are tough, people want to go out and escape and be in a wonderful environment.

What did it mean to you when you got the award from Nova?

It was surreal.  It was the culmination of everything I had been going through in the past 13 years - losing my husband, making sure I was making the right decision, getting my daughters [Lindsay Raphael and Robyn Dynan] through college.

Anything else help you?

I was fortunate seven years ago to marry Joel Altman, a residential developer whose niche is high-end rental communities.  He understands the ups and downs and we have been a great help to each other.

 - May 11 2012 -   City & Shore Magazine - On The Shore

 
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Retail General Contractor, Restaurant Contractor and Florida Construction

 

For over 40 years, RCC Associates has been a leader in upscale restaurant and retail tenant build out segment of the general contracting industry.  “Known by the companies that keep us”, RCC’s list of prominent clients in the restaurant and retail arena nationwide speaks to its success in delivering the very best quality, service and on-time performance to its esteemed clientele.  In such prime South Florida locations as Bal Harbour Shops, Worth Avenue, Aventura, Gardens Mall, Sawgrass Mills, Galleria, Merrick Park, Dolphin, Dadeland, and Miami International Malls and major malls across the country, RCC has made its mark.  

 

In addition to major national restaurants brands such as The Cheesecake Factory, Del Frisco’s, PF Chang’s, Cooper’s Hawk, Yard House, BJ’s Brewhouse, Cheddar’s Casual Café, Brio Tuscan Grille and many more, RCC Associates has built a reputation for itself with distinguished European clientele such as Versace, Fendi, Louis Vuitton, Prada, Christian Dior, Chanel, Hermes and many national retail brands such as Victoria’s Secret, Ann Taylor, Sephora, H&M, Sur La Table, Henri Bendel, Ulta, DKNY and Ron Jon Surf Shop to name a few.

 

RCC has built for many prominent financial institutions such as Wells Fargo, Bank United and Credit Agricole.  Additionally, many historic South Beach hotels such as The Raleigh, Redbury, The Astor, The Edison, The Bentley and the National Hotel Penthouse have sought out the expertise of RCC Associates to complete their challenging historic art deco remodels, based on our exceptional management experience. 


Whether you are looking for a Restaurant Contractor, Retail Contractor, Hotel Contractor, or General Contractor for Commercial Projects, you have come to the right place.  Let RCC make your project a success!

 

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RCC Associates
General Contracting

 
 
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